Isrid van Geuns (1968) lives and works in Amsterdam. For many years she worked as a design and product manager and made her mark on several successful businesses, projects and communities in the fashion and retail industry. In 2009, she founded her company, ISRID, an owner-run agency for access to talent, recruitment and consultancy, serving a high-quality portfolio of clients in the fashion, luxury and creative industry. Her newly developed program is to help others think in new, exciting and inclusive ways. Isrid gets her energy from connecting people, ideas and expertise or inventing an innovative way to address entrepreneurial current challenges. Her sixth sense and warm interest for talent and what people moves, has always been her compass in growing as a person and as a business.
In addition to Isrid’s activities in recruitment and career consulting, she is also regularly employed as an industry expert, chairman and keynote speaker for municipalities, corporate companies and institutes. For example, she was a board member involved in the marketing and connection processes of the Museum Quarter Amsterdam. For the Municipality of Delft, Isrid has given various lectures in the context of making connections between citizens, entrepreneurs and city council. Microsoft invited her to participate as a thinker and advisor in the so-called ‘Raad van Anders’ on the subject of “Diversity”. For the launch of their TV channel and platform in The Netherlands, TLC selected Isrid as one of their ambassadors. A recent project was the concept and production of a coffee table book for the 50th anniversary of the World Fashion Center. At the Rome International Business School Isrid is an expert teacher in the Fashion Master Course on a variety of domains. This institute is working with the latest technologies to support online and remote learning; this is how Isrid grew her experience and expertise in e-learning.
Isrid’s 16 Personalities Type is Protagonist: Protagonists are natural-born leaders, full of passion and charisma. Making up about two percent of the population, they are oftentimes our politicians, our coaches and our teachers, reaching out and inspiring others to achieve and to do good in the world. With a natural confidence that brings forth influence, Protagonists take a great deal of pride and joy in guiding others to work together to improve themselves and their community.
Isrid’s DISC Personality Type is Initiator. This type appreciates quick action and is motivated by opportunities to take the lead and leave their mark. They might enjoy working on big, ambitious projects, especially in a group that makes the work feel fun.